Marketing innovation in the knowledge economy: current status, problems and prospects of development
Автор: Yanenko M.B., Yanenko M.E.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 2 (32), 2015 года.
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The analysis of the role and place of marketing innovation in the knowledge economy. It is shown that marketing innovations until enough are used to improve the competitiveness of enterprises. Recommendations on the use of marketing innovations in innovation development strategy.
Marketing innovation, information and communication technology, competitiveness
Короткий адрес: https://sciup.org/148186247
IDR: 148186247
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