Marketing research of eco - trail development in the sports services market of the Republic of Belarus

The article examines the development trends of the sports services market, taking into account the industry factor, features of mass sports, forms of physical activity of consumers. The main directions of mass sports marketing in the Republic of Belarus are revealed: children, school and student sports, sports of veterans, sports of people with disabilities; wellness fitness; spontaneous sports. The socio - economic content of eco - trails as a joint product in the field of sports services and ecological tourism has been investigated. The most popular eco - trails of the Republic of Belarus are determined, their classification is given and the advantages of creation for economic entities are analyzed. The authors carried out a marketing study of the target audience, gave practical recommendations for promoting this sports service, taking into account consumer preferences, strengthening loyalty and informing the client, crossselling.