Marketing decisions and their role in the marketing activities of the organization

In this article, the authors consider marketing decisions and their role in the marketing activities of the organization. In modern realities, it is important to study the effectiveness of decisions made and marketing decisions, in particular. Their effectiveness is determined by the level of achievement of the designated goal in the course of the economic entity's implementation of its activities. Marketing decisions are directly related to the effectiveness of the business entity. The level of reduction of uncertainty and risk in the course of decision-making in business structures also depends on the quality of decisions, adequacy. Therefore, in the current situation, it is very important to develop, from the point of view of theory and methodology, scientific approaches to the formation and implementation of effective solutions in marketing, which contain the study of factors that allow influencing the effectiveness of these decisions and their analysis.