Marketing components of the development of the program for promoting the mobile application of retail network companies

In the course of the company's activities, competently debugged marketing communications are the basis for increasing the company's profits, therefore, there is a constant analysis and optimization of the current portfolio of marketing communications in relation to the changing external environment during the period of widespread digitalization of society. The article substantiates the essence of marketing communications of network retail companies in relation to the analysis carried out for the diversification of sales channels on online sites.