Marketing strategies as a tool for managing the competitiveness of the organization

The article examines the influence of marketing strategy on the competitiveness of an enterprise, identifies the main problems of the enterprise in question, as well as their solutions. The relevance of the topic is determined by the need for the fact that in the context of the growing process of development of market institutions and market relationships, managers of Russian companies have realized the concentration of interest in developing ways to increase the competitiveness of companies. For this reason, the importance of improving the concept of competitiveness management, which allows a company to survive in the competition, has rapidly increased in Russia.