Marketing strategy of Russian and foreign companies at the start-up stage: comparative analysis
Автор: Ustinova A.Z., Ayupova A.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 6-4 (81), 2023 года.
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Marketing strategy is a key tool for achieving success in business, especially at the startup stage. Russian and foreign companies face different challenges at this stage, so their marketing strategies may differ. The article provides a comparative analysis of marketing strategies of Russian and foreign companies at the startup stage, developed recommendations to Russian startup enterprises.
Marketing, strategy, startup, development, company, product, efficiency
Короткий адрес: https://sciup.org/170199641
IDR: 170199641 | DOI: 10.24412/2500-1000-2023-6-4-147-150