The marketing aspect of the development problems of the regional services market

The market for services is a set of economic relations between producers and consumers of services. This is an integral part of the sphere of exchange, operates within the existing property relations and develops with the development of the entire market economy. The research in this article is aimed at the study of regional services markets. The aim of the study is to analyze the regional market of educational services, taking into account the impact of factors of the external and internal environment, as well as the search for marketing opportunities for the successful development of this market. In recent years, educational institutions in their activities are increasingly turning to marketing. Marketing of educational services has received ample coverage in the local media. Marketing approaches in the market of educational services do not contradict the development of this industry, but rather make it more effective. Marketing of educational services includes research, planning, and control of the developed programs to achieve the goals of the educational institution...