Media planning as an instrument of promoting the educational services of sea transport university
Автор: Panamareva Оlesya Nikolaevna, Bazhina Diana Vladimirovna
Журнал: Общество: социология, психология, педагогика @society-spp
Рубрика: Социология
Статья в выпуске: 1, 2012 года.
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The article defines the optimum way for TV advertising the Admiral Ushakov’s State Maritime University using the methods of media planning. Special attention is paid to TV ratings and target audience of the leading TV channels.
Media planning, rating, target audience, educational services, education, higher education
Короткий адрес: https://sciup.org/14939335
IDR: 14939335
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