Media text: technology of influence on the audience

The article focuses on the analysis of media texts as tools for influencing public opinion and behavior. It examines key concepts of media texts, their components, as well as manipulation technologies used to shape audience attitudes and beliefs. The study explores methods of emotional and rational influence employed in media texts, such as fact selection, framing, stereotyping, and context omission. It also addresses the issues of fake news and disinformation, which have become increasingly relevant in the digital age. The conclusion highlights the importance of critical media literacy in successfully countering manipulative media content. In the context of globalization and digitalization, the role of media texts in public life is growing, and their ability to impact audiences has become an important subject of analysis. The main goal of this article is to analyze the mechanisms through which media texts influence audiences and to identify key technologies used for manipulating consciousness.