Mechanism of company’ stakeholder management

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Over the past decades, stakeholder theory has been actively developed and is now widely used in the strategic management of companies in different countries. The theory is based on the need for the company to take into account its influence on different individuals and groups of individuals, since the development of the company and its financial success directly or indirectly depend on them. The management of the companies realizes that society is an environment for business development, and its long-term existence is impossible without taking into account the interests of stakeholders. In Russia, unfortunately, no more than 90 companies, about 30% of which are foreign, integrate communication with stakeholders in their activities and report on this in non-financial reports. The purpose of this article is to analyze the existing framework for the formation of a mechanism for managing relationships with company stakeholders. The author analyzed the existing regulatory framework in the field of stakeholder engagement, and also structured the main stages and the corresponding methods and tools of this process.

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Stakeholders, stakeholder management, relationship management mechanism, strategic management, corporate responsibility

Короткий адрес: https://sciup.org/170190067

IDR: 170190067   |   DOI: 10.24411/2411-0450-2020-10515

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