Some ways of influence on customers over what is discussed in mass media and used by banks or insuarance companies
Автор: Malyavkina I.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 6 (102), 2016 года.
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This article contains nowadays tendencies towards changing the discourse of mass communication. This text describes the results of searching dialogic discourse and ways of influence on customers used by banks or insurance companies within the limits of PR-text.
Pr-тексты, dialogic discourse, mass media, bank, insurance company, bank or insurance company, receiver or customer or addresser, communication skills
Короткий адрес: https://sciup.org/14875746
IDR: 14875746
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