Management 4.0: evolution and innovation in managing organization in the digital era

The rapidly changing conditions of business operations, driven by global changes in geopolitics, economics, and the accelerated pace of digital technology development, require greater adaptability, flexibility, and responsiveness from organizational management. In this regard, the concept of Management 4.0 is being formed and developed, combining advanced strategies, innovative approaches, and the use of modern information and communication technologies. The study identifies epochs of organizational management, including scientific management, administrative management, quality management, strategic management, and innovation management. The article justifies the need to improve approaches in managing organization, implement innovations and advanced digital technologies in organizational activities. The concept and key components of Management 4.0 are formulated, taking into account modern realities and the needs of Russian businesses. The challenges faced by domestic companies are highlighted; strategies, approaches and practical recommendations for overcoming them are presented.