Merchandising as the main marketing tool
Автор: Bebenina A.O.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 12 (43), 2017 года.
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This article is devoted to the rationale for using merchandising as one of the most important marketing tools. The author identifies the goals, objectives and significance of this tool within the framework of trade enterprises. The development of marketing in this direction is justified. And the need to use merchandising in the future is also revealed.
Marketing, merchandising, tool
Короткий адрес: https://sciup.org/140235190
IDR: 140235190
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