Merchandising as the main marketing tool

Автор: Bebenina A.O.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 12 (43), 2017 года.

Бесплатный доступ

This article is devoted to the rationale for using merchandising as one of the most important marketing tools. The author identifies the goals, objectives and significance of this tool within the framework of trade enterprises. The development of marketing in this direction is justified. And the need to use merchandising in the future is also revealed.

Marketing, merchandising, tool

Короткий адрес: https://sciup.org/140235190

IDR: 140235190

Статья научная