Metaphors of learning and the rhetoric of educational broshure text
Автор: Isakova E.M.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Сообщения по результатам исследований
Статья в выпуске: 2, 2013 года.
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The aim of this article is to define the place of the metaphors of learning in contemporary discourse practices. A new kind of metaphor – the knowledge promotion metaphor – is identified. The role of this kind of metaphor in the text of an education promotional brochure is described.
Discourse of tourism, acquisition metaphor, rhetoric, rhetorical technics, discourse, discourse of learning, participation metaphor, knowledge promotion metaphor, knowledge creation metaphor, metaphorisation
Короткий адрес: https://sciup.org/146121145
IDR: 146121145
