Method for estimating content and genre preferences of television audience based on mediametry data

A method is proposed for evaluating the content and genre preferences of targetTV audiences with the definition of focus groups of the audience in the analyzedgenres based on media metric data. The method helps to solve the problem relatedto the objectivity of decision-making when programming the broadcast network ofTV channels. The method is tested on the data of the television viewing monitoringa television audience of St. Petersburg, organized by JSC Mediastop. It can also beused to optimize TV channel programming and analyze the TV market as a whole.