Method of calculating the level of risk for an unsatisfactory financial condition when evaluating a business

The author proposes an analytical method for determining the magnitude of risks for the discount rate in business valuation, which makes it possible to increase the level of validity of the valuation. The method is based on presenting the risk measure not as the amount of expected losses, but as the amount of costs associated with eliminating the causes of its occurrence and loss of capital return, which is identified with the risk measure. Gives a numerical example of the implementation of the proposed method, formulates the limitations of its application.