Methodological aspects of assessment of brand valuation

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The author of the article reviewed existing methods of brand valuation, analysis of their strengths and weaknesses, identified constraints to the application. The need for such studies due to the generally accepted method to determine the value of the brand does not exist, and although the brands contribution to the overall value of the company is very significant brand value usually depends on the appraiser used method for assessing and intended use of evaluation results.

Brand, goodwill, trademark, appraisal, value

Короткий адрес: https://sciup.org/170151967

IDR: 170151967

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