Methodical aspects of development of the marketing policy of the organization

The subject of the article is the methodological aspects of developing the marketing policy of the organization, the object of the article is the marketing policy of the organization, the purpose of the article is to increase the effectiveness of the marketing complex of organizations on the basis of marketing policy formation. In order to achieve this goal, the article addresses such basic tasks: the essence of marketing in the beginning of 21 century; the methodical bases of development of the marketing organization are developed, the possibility of application in the development of marketing policy of a four-level marketing model of a product or service, the algorithm of formation and justification of marketing policy of the organization is offered.