Methodological foundations of the applications of the territorial marketing strategy for the creative industries promotion

The article substantiates the need to apply a territorial marketing strategy topromote creative industries. The author sees the solution to the problem of the patial development of the economy of territories in the development of creative industries in reg ions that can generate qualitatively new resources for the development of territories. The goal-result structural scheme of creative industries development within the framework of the territorial marketing strategy is designed. The territorial marketing tools that allow integrating the goals of the spatial development of regions and enterprises of creative industries are proposed. The application of the methodological foundations of territorial marketing will allow for the successful development of the creative sector of regions as part of the economy of territories.