Methodological approaches to the digital transformation of the tourism business

The article discusses methodological approaches to the digital transformation of the tourism business. It is established that the use of digital technologies in the management of a tourist enterprise should be carried out for the purpose of efficient and operational digital processing of all resources, storage, analytics and forecasting of large amounts of data and their transmission over any distance in the shortest possible time. It is proved that for the effective functioning of a tourist enterprise, management and automation of business processes, structuring and grouping of business processes into a business model, it is necessary to create a digital business structure system and secure responsible persons who would be engaged in digital transformation, as well as changes in the work and culture of doing tourist business. It is determined that the internal factors that will shape the activities to ensure the digital transformation of the tourism business should include the resource base, business processes, digital technologies, business models and the instrumental basis, including the development of an information system. It is established that for any tourist business structure, the problem of gaining and retaining leadership in its market sector, increasing the efficiency of tourism business, creating a balanced resource management system becomes urgent. It was found out that the use of modern software products, digital technologies is a way to rational resource management, effective activity of a tourist enterprise and increase its competitiveness.