Methodological аpproaches to аssessing the сompetitiveness of industrial enterprise products

The article examines the existing methodological approaches to assessing the competitiveness of industrial enterprises, provides their adaptation in relation to the products of JSC "Mogilevliftmash". A comprehensive assessment of the competitiveness of the most capacious nomenclature position of the plant was made. The practical application of the results obtained allows us to determine the key sources of growth in the competitiveness of the products of a machine-building enterprise, as well as to develop a competitive strategy of the enterprise in product markets that is most suitable for it in the current market conditions.