Methodology of the “Advertising language” course for the additional educational program “Translator in the professional sphere”
Автор: Gorelova Yuliya Nikolaevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Педагогические науки
Статья в выпуске: 5, 2013 года.
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The article describes the main issues connected with the content of the “Advertising language" course and the process of its teaching. It highlights the course’s significance for the formation of the students’ linguistic and cross-cultural competence and explains the main methods and tools used.
Additional professional education, foreign language, language of advertising, advertising communication, cross-cultural communication, cross-cultural competence, advertising copy, translation
Короткий адрес: https://sciup.org/14935364
IDR: 14935364
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