Development of digital show methodology

The article proposes a method for creating a digital display of a clothing collection using modern information technologies. The authors analyzed technologies that can be used to display the collection in a digital environment. Particular attention is paid to 3D modeling and animation, as well as the integration of virtual models and scenes into videos. An algorithm is proposed that includes the stages of creating the image of the collection and selecting avatars, animation of the process of passing models in designed clothes across the stage in three-dimensional space. The purpose of this work is to consider the features of using neural networks for generating images, online resources and three graphic editors: a general-purpose 3D editor Blender, a 3D editor for designing and visualizing clothing Clo3D and a program for color correction, editing and video processing DaVinci Resolve. The main task was to study the possibilities of these technological solutions for creating motion design for a virtual fashion show of a clothing collection. Development algorithms are described at different stages: from searching for an artistic image using neural networks and digital design to developing animation design and video post-processing. The research materials contribute to understanding the possibilities of digital design in the field of fashion. The described tools allow you to create realistic clothing models, demonstrate animation and fabric simulation, and present collections in a dynamic format. In conclusion, recommendations are offered for the use of computer graphics for the effective development of virtual screenings. The article is intended for specialists in the field of costume and fashion design, computer graphics, virtual reality, as well as for anyone interested in innovative approaches to the organization and presentation of digital products.