Methods and organization of marketing research in the sports industry

In the paper it is noted that the efficiency improvement of business process is achieved through proper marketing work methods focused on gathering, analyzing and using many different types of information. The main purpose of marketing research related to sports is to regulate and correct market relationships, which help promote the activity of numerous Russian market participants to maximize consumer needs. The marketing information system based on correctly selected methods allows market participants to create and implement effective strategies and tactics of market-based policy.