Methodological basis of using media technologies in increasing the efficiency of learning

The article reveals the methodological basis for the use of media technologies in improving the efficiency of learning, as well as the use of media the educational process contributes to the practical implementation of a student-centered learning model, which creates conditions for more individualization and differentiation of activity than with the traditional approach, presupposes personal activity, opens up scope for self-realization, self-improvement, self-education the development of creative thinking.