Methodology of marketing strategy for product promotion at different stages of the life cycle

The article examines the theoretical and methodological aspects of the stages of the product life cycle in enterprise management. The levels of influence of the product life cycle on the company's strategic decisions are considered. Marketing strategies are shown, that is, the level of marketing decisions on the strategic promotion of the product as the product goes through certain phases of its life cycle. The main price strategies for product promotion applicable at the implementation stage are considered. The work reflects the main stages of maturity strategy in product promotion, which is characterized, first of all, by market stabilization. The purpose of the study is to determine the maturity stage, that is, the period of product promotion, when product prices at this stage stabilize, they are constant, in no case do not grow and do not even fall slightly. A slowdown in sales growth is also observed, but, nevertheless, the company remains in its sales niche, and mass customers turn into regular customers.