Methodology for evaluating facilities and services in the field of rural tourism

The article provides a detailed description of the methodology for the possible calculation of the multiplicative effect from the implementation of the activities of rural tourism facilities. The multiplicative effect is estimated as the sum of the direct, indirect and forced effect. In turn, direct and indirect effects consist of four groups of indicators: economic, social, budgetary and natural. With that difference, the system of indicators of direct effect reflects the direct impact of rural tourism on the development of the territory, and the system of indicators of indirect tourism reflects the influence of related industries involved in rural tourism on the development of the territory. The author describes in detail the methodology for calculating direct and indirect contributions. The ways of data comparison through the system of national accounts, input-output tables, intersectoral balance, statistical reports on the all-Russian classifier of types of economic activity and reports on the all-Russian classifier of products by types of economic activity are proposed. Through the analysis, the problems and difficulties in calculating the multiplicative effect of rural tourism have been identified. The main difficulties arise when calculating the cost effect. As a result of the study, a project of final calculations according to the proposed methodology is offered, which includes both the calculation of the components of the overall effect and the contribution to the employment of the region, as well as the visualization of the summary results on the graph. Graphically, indirect and forced effects occupy a sufficient share in the overall effect of 20-30%.