Methodology of making marketing strategic decisions

This article is devoted to the problem of making marketing strategic decisions in an enterprise. The relevance of the research lies in the fact that the methodology of making marketing strategic decisions is a key tool for successful business development. One of the main methods in this methodology is the AIDA method, which helps in attracting the attention of potential customers, arousing interest in a product or service, arousing desire and, finally, leading to action - buying or performing another targeted action.