Methods and approaches to develop the company and increase sales through the company's owners

The article examines key challenges faced by business owners in the post-Soviet space, including nepotism, lack of strategic planning, and weak sales skills. The article highlights the risks of hiring relatives or acquaintances, leading to conflicts, inflated expectations, and inefficiency. Emphasis is placed on the need for clear regulations, employee professional development, and avoiding excessive diversification without a solid foundation. The role of process control, the impact of the owner’s personal life on business success, and the importance of sales training and personal branding are also discussed. The article offers practical recommendations for overcoming these challenges through audits, team motivation, and a focus on niche expertise.