Chinese Airlines in International Market Competition: Strategies and Prospects

This article analyzes the behavior of Chinese air passengers in the international market, with a focus on the personal, social, and cultural factors influencing purchasing decisions. The article discusses the selection of flights, service quality expectations, price sensitivity, and passenger satisfaction. Future trends are forecasted, such as the growth of personalized services and environmental awareness. Strategies for improving service and strengthening customer relationships are also proposed. The article provides an overview of leading companies and recommendations for further research and the strengthening of international cooperation.