Methods of marketing research in banking
Автор: Kraevskiy Bogdan, Makukhina Yana
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 2 (15), 2017 года.
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The paper considers the nature of marketing research in banking activities, the main directions of marketing research in the banking sector, identified tasks that can be solved based on the methods of marketing research.
Marketing research methods, marketing research, areas of marketing research, banking
Короткий адрес: https://sciup.org/14111458
IDR: 14111458 | DOI: 10.5281/zenodo.291887
Статья научная
