Methods for assessing the efficiency of the marketing activity of the wholesale enterprise
Автор: Tropman S.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 7 (62), 2019 года.
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The article is devoted to the improvement of marketing activities at the wholesale enterprise. The article discusses the stages of evaluating the effectiveness of the marketing activities of the wholesale business. SWOT analysis is performed. A study of the marketing mix of a wholesale enterprise is being conducted.
Marketing activity, marketing of a wholesale enterprise, marketing management, assessment of marketing effectiveness, marketing audit, marketing mix
Короткий адрес: https://sciup.org/140242095
IDR: 140242095
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