Methods of assessment of competitiveness of the company

In article techniques of assessment of competitiveness of the company, such as Lamben's technique, technique of rating assessment, 4P model, method of matrix assessment of BKG are considered. Their comparison is given, advantages and shortcomings of a method of assessment of competitiveness of the company are shown. The conclusion about lack of a universal technique of assessment is drawn. The choice of a method of assessment depends on the purposes of assessment of competitiveness, the available information, specifics of the industry.