Methods of development of the marketing strategy of the enterprise
Автор: Tiranyan A.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12 (16), 2017 года.
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The article is devoted to the development of marketing strategies of the enterprise, its planning and implementation. Formation of goals, achieving them and solving the tasks of the manufacturing enterprise for each individual product, for each individual market in a particular period. The strategy is formed for the purpose of carrying out production and commercial activities in full accordance with the market situation and the capabilities of the enterprise.
Marketing, marketing strategy, advertising policy, efficiency, competition
Короткий адрес: https://sciup.org/140277619
IDR: 140277619