Methods for tour product market positioning based on artificial attraction
Автор: Kazakova S.A.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Стратегический маркетинг в управлении отраслями и хозяйствующими субъектами
Статья в выпуске: 10 (37), 2012 года.
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The article considers definitions of the term “tour product”. The concept was considered both as an independent term and together with the term “tour service”. The article gives definitions for such terms as “attractiveness”, “attractions” and “positioning”. The article considers two approaches to the artificial attraction definition and general methods for tour product positioning based on artificial attraction.
Product, tour product, attraction, attractiveness, artificial attraction, positioning
Короткий адрес: https://sciup.org/14058043
IDR: 14058043
