Business digital maturity metrics in micro-, meso-, and macrocircuits

Introduction. Digital transformations permeate the organizations at all levels of management and interaction circuits. This trend has become an objective reality of modern business, with its importance and influence growing. The logic of the research is determined by a decomposition approach applied to assess the digital maturity of an enterprise. This approach is developed as follows: 1) internal microcircuit of interaction – business processes and internal environment – metrics of internal microcircuit (automation, tools, skills, information); 2) external mesocircuit – interaction with partners and customers – metrics of external mesocircuit (compatibility, platforms, integration, data); 3) external macrocircuit – adjustments in business models and processes to the environment – metrics of external macrocircuit (economy, politics, technology, competition). The proposed decomposition is universal and modifiable in terms of indicators and factors, depending on a specific research request. Purpose. The article is aimed at supporting a decomposition approach to measure the digital maturity of an organization with the metrics of digital development in micro-, meso-, and macrocircuits. Materials and Methods. The article refers to the methods of systematization and generalization of information, comparative analysis, logical and structural decomposition and modeling. Results. The proposed approach is derived from the structural decomposition of business digital maturity metrics in micro-, meso-, and macrocircuits. This approach measures digital maturity both separately in relation to each circuit and holistically, which gives a chance to develop a rational digital strategy when each circuit has its innovative changes proportionally. In addition, the author’s approach is complemented by the theory of the stage organizational evolution, which describes the maturation stages of an organization on the digital maturity scale and defines further fundamental adjustments of the digital strategy. Conclusions. Measuring the digital maturity of business determines the current state of an organization’s performance in digitalization, as well as outlines promising directions for innovative development. The decomposition approach used to assess digital maturity provides an additional set of data that tracks similar dynamics of digital changes in each circuit of organizational interaction.