Analysis of the factors of the international marketing microenvironment of the educational organization

The author of the article analyzes the state of the factors of the international microenvironment of the University of Samara and their impact on the evaluation of the university by the world educational community. The article examines internal subjects and factors of the international microenvironment of the Samara University such as the share of foreign students of the Samara University and the number of foreign scientific and pedagogical worker; and external subjects and factors of the international micro environment of the Samara University such as competitors and foreign applicants of the Samara University.