Global advertising market: impact of COVID-19

The current situation in the world related to coronavirus infection is one of the main threats to the world economy at the beginning of 2020, including the advertising market. The economic consequences associated with measures to combat the spread of the virus have a negative impact on global markets. The large brands adapt their advertising campaigns to new conditions, change the structure of advertising costs, and the most affected companies remove their advertising budgets. The article analyzes the impact of the Covid-19 pandemic on the global advertising market.