Multilevel market environment: essence and content
Автор: Mushketova N.S.
Журнал: Вестник Волгоградского государственного университета. Экономика @ges-jvolsu
Рубрика: Управление экономическим развитием
Статья в выпуске: 2 (17), 2010 года.
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The theoretical aspects of enterprise marketing environment are considered in the article; various ideas on the essence and content of market environment are analyzed; a three-level market environment is justified.
Market environment, structure of market environment, market environmental subsystems, levels of environment, macro- and microenvironment
Короткий адрес: https://sciup.org/14970721
IDR: 14970721
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