Ambiguity as a problem of the theory of genres
Автор: Anisimova Tatyana Valentinovna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Дискуссии
Статья в выпуске: 2 (14), 2011 года.
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The article examines the main causes of ambiguity in the domain "names of rhetorical genres". The following reasons of such situation these reasons are the transition from the colloquial speec into institutional, belonging of one and the same genre to different private rhetorics, the emergence of associations that distort the original purpose of the genre.
Theory of the genre, rhetorical genre, ambiguity of terms, private rhetoric, speech event, presentation, branding, public relations
Короткий адрес: https://sciup.org/14969570
IDR: 14969570
