NFT fashion in the era of digital transformation

In this article, the author analyzes the structure and mechanism of non-fungible tokens (NFT), in particular, the key stages of their use, benefits for creators and collectors, development prospects in this area and emerging problems. The main idea of the article is that at present, NFT is a revolutionary discovery in the field of art, contributing to the democratization of access to art and opening up new opportunities for monetization of digital content. The purpose of this study is to study the phenomenon of NFT as a new tool for realizing the creative potential of the author, and assess its impact on art. The main objective is to identify the main stages of the creation of non-fungible tokens, determine the features, advantages, disadvantages and legal aspects of this technology. When working on this study, the following methods were used: analytical, observation and comparison, systematization and synthesis. As a result of the study, it became clear that since 2017 there has been a steady increase in interest in the NFT sphere from users, and positive dynamics are expected in 2025-2026. The author outlined the current state and possibilities of NFT in the art market, revealed current problems and opportunities for authors, the mechanism of operation and advantages of this technology in the context of copyright, systematized possible NFT assets and ways of interacting with them, and considered measures to ensure user security to prevent hacker threats. Currently, NFT is a unique and promising mechanism that is continuously improving and is capable of significantly changing the perception of art and the ways people interact with art as digital assets.