A model of the digital image of a university teacher and a diagnostic tool for its assessment as components of the representation of professional identity in the information space

The article analyzes the digital image of a university teacher as a sociopsychological and pedagogical construct reflecting professional identity in digital environments. The structural components of the model are considered, and the author's methodology for assessing the digital image is developed. The necessity of congruence of digital selfpresentation and visualpersonal authenticity for effective pedagogical online communication is emphasized. The integration of the three levels into a single model creates a systematic basis for the formation of a digital image of a university teacher, where professional content, communication strategies and technological competencies are in dialectical unity. The implementation of this model can contribute not only to strengthening the individual professional brand of a teacher, but also to improving the effectiveness of pedagogical interaction in the digital environment, forming trusting relationships with the student audience and strengthening the corporate image of an educational institution in the digital environment.