Model of marketing assessment of strategic efficiency in case of organizational changes
Автор: Bozhko L.M.
Журнал: Ученые записки Петрозаводского государственного университета @uchzap-petrsu
Рубрика: Экономика
Статья в выпуске: 3 (140), 2014 года.
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Changes in management on the basis of marketing approach assumes employment of marketing assessment aimed at evaluation of changes' efficiency. The assessment can be carried out on the operative and strategic levels. For the strategic level of assessment it is offered to use an indicator of strategic efficiency of organizational changes SEOC. As a result of such application the indicator of the efficiency assessment will have complex character and will consider characteristic features of strategic management.
Показатель seoc, organizational changes, marketing approach, assessment of efficiency of changes, indicator seoc
Короткий адрес: https://sciup.org/14750631
IDR: 14750631