Organization model of manufacturers and consumers of innovative production of machine-building interaction

This article contains an analysis of existing models of interaction between the consumer and the manufacturer, as well as their shortcomings. A model for organizing the process of interaction between consumers and producers of innovative products is proposed. The model, unlike known ones, takes into account the factors that affect the demand for innovative machine-building products and others. Particular attention is paid to the use of Internet marketing tools and digital technologies in the implementation of marketing communications.