Models of small and medium-sized enterprises into foreign markets

It is more and more difficult for companies to be modern enough to be more in demand than similar companies. Therefore, they need to improve their services, products, offer more interesting, high-quality and new. One way to get ahead of the competition is to go global. The accelerating process of internationalization of enterprises leads to the study of the use of models and strategies for the sale of goods, works and services not only within the country, but also in the international arena. The article deals with the main factors influencing the choice of the form of market penetration, the model of entry of small and medium-sized enterprises into the markets, as well as the positive and negative aspects of each model.