Supply chain modeling in the publishing and printing industry based on the logistic advantage matrix method

The article considers the concept of logistic advantage, comparison with competitive advantage, and the possibility of choosing methods of work for the publishing and printing industry in order to realize advantages in the market. Next, we consider the main logistics factors that ensure the company's competitive advantage in the industry. All participants in the supply chain are divided into types based on various classification criteria, which allowed the comparison to determine the company's place in the cells of the logistics advantage matrix.