Modeling Guest Behavior in the Marketing Strategy of a Hotel Enterprise
Автор: Achkasova E.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5 (105), 2025 года.
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The features of consumer behavior in the hotel business are studied. Satisfaction of customer needs is considered as the main factor of business in the tourism industry. A conceptual model for assessing consumer satisfaction with hotel services is proposed.
Consumer behavior, hotel services, consumer satisfaction, satisfaction assessment model
Короткий адрес: https://sciup.org/140311899
IDR: 140311899
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