Modeling of innovation processes in a competitive market

One-type product market is considered in the article. The dynamics of sales of goods after the next innovation (improving the quality of goods) can be divided into three periods. 1. Improved product has just come to the market. Consumers have little knowledge about it, and it is not in great demand. 2. Consumers are learning more about the advantages of an improved product. Demand is increasing. 3. Enterprises are increasingly involved in the production of advanced goods. Market is saturated. The number of potential customers is reduced. This article discusses the technique of developing a model that allows businesses to determine the optimal time to enter the market with another innovation, and a timely market exit.