Sales funnel modeling for small and medium-sized hotel businesses

The paper considers the principles of building a sales funnel, as well as analyzes the features of a sales funnel for small and medium-sized hotel businesses. Changes in approaches to modeling the sales funnel in recent years have been identified. A set of factors that are significant for building a sales funnel in small and medium-sized and hotel business are presented. The stages of modeling a sales funnel for small and medium-sized hotel business are described. The forecasts of sales figures for hotels in Moscow and St. Petersburg are analyzed.