Modified Dupont model in the financial model of the company

In this paper, we propose the possibility of a modification of the DuPont model from the point of view of the influence of the rate of growth of factors on the growth rate of return on equity, which allowed us to build a typology of companies, based on the significance of certain factors, which can be used by stakeholders in financial and economic analysis, and as well as financial managers to make final judgments about the financial position of the company, the adoption of policies for the planning period on important aspects of the business. Thus, the general cumulative conclusion of this study is recommendations on the introduction of the return on equity to the integrated system of the financial model, as well as making recommendations on the overall application of the financial model and financial planning, taking into account the application of the system of balanced indicators.